Marketing tips
Are you wondering why your customers did not come back if you offer better products and/or services than your competitors? Isn’t it all about your product or service. It’s all about how you make your customers feel in their journey to acquire your product or services, and in the type of relationship, they maintain with …
Let’s start by defining critical thinking. This discipline refers to the ability of thinking in an organized manner and applies, analyzes, and evaluates information generated by experiences, reasoning, and observations. Critical thinkers can understand the logical connection between ideas and draw congruent conclusions to make decisions and/or solve problems. Why is critical thinking important in …
Many organizations need to outsource services when in-house, they can’t develop a specific project and accomplish a particular goal. In order to hire the most qualified candidate for the task, companies develop an RFP. What is a Request for Proposal (RFP)? RFP is a document that outlines instructions and requirements for a specific task to …
As marketers, we can convey that marketing strategies and tactics are not the same, even though many people think these two words substitutable. I can interpret these two types of marketing as dependent variables. Why? Because the strategy is the approach we take in order to achieve the goal, so it depends on the goal …
Evaluating the success of a particular activity by measuring KPI’s is a most! I can tell that ROI is one of the most important KPIs because it determines the profitability of an expenditure. Calculating marketing ROI shows how well the campaigns are doing and which areas need to be improved to achieve the company’s marketing …
Facebook is an online social media and social networking service company. Using this platform to advertise is a fundamental and effective method to develop an online business. Facebook has a considerable amount of active users that spend many hours navigating through it. Facebook is the most targeted form of advertising, and the reason is obvious! …
By analyzing our customer personas psychology, we will understand why they will be interested in buying our product or service. If we are able to determine this “why”, our marketing efforts will be focused on the psychology of our target audience leading us to easily engage with them an build a relationship. There are many …
Applying emotional marketing to build brand connectivity is a crucial way to make your target audience engage even more efficiently. The idea is that they feel identified with your brand, product, or service, creating meaningful relationships and cultivating lasting customers. The whole idea is to use emotions like happiness, anger, fear, joy, sadness, surprise, etc., …
A buyer persona is a semi-fictional characterization of your target customer. In other words, is the description of your ideal customers. Buyer personas rest on information about your current clients and potential clients based on market research. To create buyer personas businesses need to take into consideration many factors for such as their segmentation variable, …
What is a Digital Ecosystem? The digital ecosystem consists of the integration of digital channels and touchpoints to accomplish some business objectives. It is all about connecting these factors so that each one can support the other. What is a Marketing Funnel? A marketing funnel is a way of describing the customer journey from the …