By analyzing our customer personas psychology, we will understand why they will be interested in buying our product or service. If we are able to determine this “why”, our marketing efforts will be focused on the psychology of our target audience leading us to easily engage with them an build a relationship.
There are many ways that we can use to guide customers through their buyer’s journey until they take action and fulfill their desire and at the same time, achieve the company’s goal. Utilizing psychological factors is crucial to guarantee that customers stay engaged through the entire journey and repeat.
Every ad we create, every call to action, every campaign, everything we publish is to prepare customers to take action on what is next. To do so, we need to know what our buyer personas like, what motivates them now and in their future steps. As you can see, it is crucial to involve the psychological point of view with everything the company creates to engage and guide their buyer personas.
When customers find what they are looking for, at the exact time when they are looking for it, they process it as self-discovery, which makes it feel more genuine. [we as marketers need to provide the right content, in the right place, at the right time.] By provoking this feeling of “self-discovering,” we catch customer attention, and we are ready to pass to the next level of the customer journey. In this next level, we need to keep them engaged until we convince them to acquire the product or service, which is the final step on a traditional customer journey. The whole idea is to make them pass through the entire journey with great customer experience, which will not only make them feel satisfied but also come back and repeat the process.