Omni-channels

Aligning Sales and Marketing Teams to Succeed

In many companies, the sales and the marketing department are competing against each other to see which one generates more sales. Nowadays, companies that understand that these departments need to work together are the ones increasing their sales. Salespersons are even studying marketing to deeply understand the market and getter better techniques to increase their …

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Omni-channels

Omnichannel Marketing Increases Customer Lifetime Value

Photo by Matheus Bertelli from Pexels

Nowadays, every company is seeking to be at the forefront with digital capabilities to reach consumers more effectively. According to a 14-months study conducted by HBR in 2015-16, 73% of shoppers drive through multiple channels before making a purchase. They called this 73% of shoppers “omnichannel customers.” Omnichannel marketing’s primary goal is to unify all platforms to …

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