Marketing Research

5 Key Steps to Succeed In Your Marketing Research Study

Marketing research is a technique of collecting information from and about customers and non-costumers to support business decisions involved with monitoring marketing performance, improving marketing processes, identifying and defining marketing opportunities and problems, and evaluating marketing actions. Marketing research is crucial for businesses from the very beginning. During the initial stages of starting a new …

Continue Reading
Marketing Research

Experiments Are Great Tool For Marketing Research

Experimental research is used to understand the reason for an underlying behavior and to recognize a cause and effect relationship. In simpler words, experimental research determines how one variable might affect another. When conducting a marketing research experiment, the idea is to identify if the manipulation of the independent variable, affects the dependent variable. This …

Continue Reading
Marketing Research

Why Is Qualitative Research Crucial In Marketing Research?

Qualitative research is used to gain understandings of the reasons and motivations about the research study. It is an exploratory process of observation and dialogue to collect non-numerical data, which provides insights about problem and helps in decision process.   Although qualitative research is costly it is crucial in marketing research because you are able …

Continue Reading
Marketing Research

Importance And Benefits Of Marketing Research

Marketing research is a technique of collecting information from and about customers and non-costumers to support business decisions involved with monitoring marketing performance, improving marketing process, identifying and defining marketing opportunities and problems, and evaluating marketing actions. Marketing research is crucial for businesses from the very beginning. During the initial stages of starting a new …

Continue Reading