Marketing tips
Companies may use visual communication in-and-out. They can use it “In” internal business meetings and “out” to create brand awareness, interest, desire and make customers take action. If your goal is attracting your audience to buy your product or service, or getting your audience attention while exposing an internal business meeting, visual communication is the …
What is a funnel analysis? A funnel analysis is a way of describing the customer journey from the first interaction or the awareness stage to the conversion or the purchase stage. In other words, it is the description of the flow in your campaign. The funnel helps calculating all the process of the campaign from …
Who are storytellers? Storytellers are Writers and Designers with great communication skills that develop useful content for the company to deliver efficient messages to convey and engage customers. For storytellers to drive the company to succeed, they need to get rid of what the competition is telling and come out with a different story; customers …
Taking decisions based on feelings, beliefs or perceptions may drive businesses to unfavorable results, by applying A/B testing businesses can receive metrics to measure in what type of communication their target audience is really interested and attracted. We can best describe A/B Testing as a comparison method of two models of the same video, website, …
Nowadays everyone has easy access to information by watching the news, videos or pictures of numerous topics through the media. The growth of this visualization makes it more competitive for companies to develop infographics that connect and send the right message to their target audience. For the infographics to achieve the desired communication goals, companies …
Creating Goals and Objectives are indispensable for every business to keep the company moving forward, by achieving them we will feel fulfilled, we will see our customers satisfied, and we will also see profitable results if this is what you are looking for. However setting goals and objectives is not an easy task, by using …
Thinking about marketing communication is a little confusing because there’re multiple ways in which you can communicate with your customer, without even realizing that a marketing communication process has been established. Sometimes this process occurs when our customers review our business and communicate their points of view to other persons regarding our product or services. …
It is crucial for marketers to understand marketing is a process in which both parts (sender and receiver) gets what they are looking for. It is also important to know how to communicate with consumers. Companies succeed if marketers have outstanding communication with consumers sending the message directly and making it be interpreted in the …