Mobile marketing is an online marketing method to reach prospects and current customers on their mobile devices, such as smartphones, laptops, tablets and smartwatches through social media, e-mail, apps, websites, etc. Nowadays we spent more than what we imagine using our phones, we use it for everything, and we take them with us everywhere. For …
Category: E-Marketing
Search Marketing: SEO vs. PPC
Nowadays, people, including us, search everything on the internet, if you are hungry you search for a restaurant, if you want to change your phone you search for your options, if you have a flat tire you search for the best place to replace it. In other words, you search for the solution to your …
The Marketing Mix Evolution
We all know that marketing strategies and techniques have been improving, progressing and growing through the years, as well as the 4P’s of the marketing mix that professor Edmund Jerome McCarthy created. The marketing mix has been developing through the years from “Traditional” to “Marketing 2.0” to “The New Marketing Normal”. This evolution not only …
Traditional Marketing Vs. Digital Marketing
What is traditional marketing? Traditional marketing incorporates many forms of advertisings to promote the products or services of the company, utilizing communication channels such as magazine, TV, flyers, billboards, newspaper, print advertisements and radio. What is digital marketing? Digital marketing also promotes the products or services of the company but through digital technology using the …