Digital Marketing Strategies

Applying The Golden Circle To Your Marketing Strategy

Simon Sinek presents his theory of “The Golden Circle” on one of his TED talks. With this theory, he expresses how successful companies can be if they communicate with their consumers “starting from why.” This circle shows three crucial questions (Why? How? What?) that every business must acknowledge to reach their customers. Companies can take advantage of …

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Digital Marketing Strategies

Applying Design Thinking to your Marketing Strategies

As marketers thinking about what we believe or what we think the customer will like is a misconception. We must understand the unique needs of our target audience from all angles to create significant marketing strategies. What is Design Thinking? Design thinking focus on the approach of deeply understanding the target audience. This method consists …

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Digital Marketing Strategies

Critical Thinking: Definition and Influence in Marketing

Let’s start by defining critical thinking. This discipline refers to the ability of thinking in an organized manner and applies, analyzes, and evaluates information generated by experiences, reasoning, and observations. Critical thinkers can understand the logical connection between ideas and draw congruent conclusions to make decisions and/or solve problems.  Why is critical thinking important in …

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