Consumer Behavior

Emotions Play A Huge Role In Brand Connectivity

Applying emotional marketing to build brand connectivity is a crucial way to make your target audience engage even more efficiently. The idea is that they feel identified with your brand, product, or service, creating meaningful relationships and cultivating lasting customers. The whole idea is to use emotions like happiness, anger, fear, joy, sadness, surprise, etc., …

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Consumer Behavior

What Are Buyer Personas And Why Are They So Important For Businesses?

A buyer persona is a semi-fictional characterization of your target customer. In other words, is the description of your ideal customers. Buyer personas rest on information about your current clients and potential clients based on market research. To create buyer personas businesses need to take into consideration many factors for such as their segmentation variable, …

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Consumer Behavior

Google Shopping: Preventing Accounts Suspensions and Product Disapprovals

What is Google Shopping? Google Shopping is a service offered by Google. When consumers search for a product using their platform, they give them the chance to search, view, compare, and shop that product. This service is crucial for retailers, not only because Google sends consumers directly to their landing page, but also because they …

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