Digital Marketing Strategies

Critical Thinking: Definition and Influence in Marketing

Let’s start by defining critical thinking. This discipline refers to the ability of thinking in an organized manner and applies, analyzes, and evaluates information generated by experiences, reasoning, and observations. Critical thinkers can understand the logical connection between ideas and draw congruent conclusions to make decisions and/or solve problems.  Why is critical thinking important in …

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Consumer Behavior

Emotions Play A Huge Role In Brand Connectivity

Applying emotional marketing to build brand connectivity is a crucial way to make your target audience engage even more efficiently. The idea is that they feel identified with your brand, product, or service, creating meaningful relationships and cultivating lasting customers. The whole idea is to use emotions like happiness, anger, fear, joy, sadness, surprise, etc., …

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Consumer Behavior

What Are Buyer Personas And Why Are They So Important For Businesses?

A buyer persona is a semi-fictional characterization of your target customer. In other words, is the description of your ideal customers. Buyer personas rest on information about your current clients and potential clients based on market research. To create buyer personas businesses need to take into consideration many factors for such as their segmentation variable, …

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