Marketing Research

5 Key Steps to Succeed In Your Marketing Research Study

Marketing research is a technique of collecting information from and about customers and non-costumers to support business decisions involved with monitoring marketing performance, improving marketing processes, identifying and defining marketing opportunities and problems, and evaluating marketing actions. Marketing research is crucial for businesses from the very beginning. During the initial stages of starting a new …

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Interviews

Digital Marketing Interview with Ana Sofia Dormoi

Ana Sofia is Social Media Manager at Popcorn Labs a Panamanian Digital Marketing Agency. Listen below to discover her points of view about digital marketing, her passion. ______________________________________________________________________________ Entrevista de Marketing Digital con la talentosa Ana Sofia Dormoi. Ana Sofia es Manager de Redes Sociales en Popcorn Labs, una agencia de estrategia digital 100% panameña. …

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Omni-channels

Aligning Sales and Marketing Teams to Succeed

In many companies, the sales and the marketing department are competing against each other to see which one generates more sales. Nowadays, companies that understand that these departments need to work together are the ones increasing their sales. Salespersons are even studying marketing to deeply understand the market and getter better techniques to increase their …

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Omni-channels

Omnichannel Marketing Increases Customer Lifetime Value

Photo by Matheus Bertelli from Pexels

Nowadays, every company is seeking to be at the forefront with digital capabilities to reach consumers more effectively. According to a 14-months study conducted by HBR in 2015-16, 73% of shoppers drive through multiple channels before making a purchase. They called this 73% of shoppers “omnichannel customers.” Omnichannel marketing’s primary goal is to unify all platforms to …

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Digital Marketing Strategies

Applying The Golden Circle To Your Marketing Strategy

Simon Sinek presents his theory of “The Golden Circle” on one of his TED talks. With this theory, he expresses how successful companies can be if they communicate with their consumers “starting from why.” This circle shows three crucial questions (Why? How? What?) that every business must acknowledge to reach their customers. Companies can take advantage of …

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Digital Marketing Strategies

Applying Design Thinking to your Marketing Strategies

As marketers thinking about what we believe or what we think the customer will like is a misconception. We must understand the unique needs of our target audience from all angles to create significant marketing strategies. What is Design Thinking? Design thinking focus on the approach of deeply understanding the target audience. This method consists …

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